Kiwi Crowdfunding Platform PledgeMe Launches Private Crowdfunding Campaigns

By Guglielmo de Stefano on 25th January 2016

Equity Crowdfunding

Wellington-based crowdfunding platform PledgeMe has announced the launch of a new product by the name of PledgeMe.Equity/Private. The new tool is a feature of the existing PledgeMe.Equity, the equity crowdfunding platform that has already helped thousands of New Zealand-based companies to raise equity capital.

Kiwi Crowdfunding Platform PledgeMe Launches Private Crowdfunding Campaigns


Founded in 2011 by Anna Guenther as a rewards-based platform, PledgeMe became one of the first New Zealand equity crowdfunding platforms to receive its license from the Financial Markets Authority in 2014. Since inception, it has accounted for 936 successful projects and has raised approximately $8.3 million.


From now on, companies may also raise capital by addressing their campaigns to select groups of people through a private portal, rather than to the general public. The New Zealand-based website shared:


“PledgeMe.Equity/Private means companies can go out to their crowd, and their crowd only, to secure investment. Companies can raise money through their personal and professional networks and customers, having a bit more control over who sees their information while still going through the PledgeMe process.”


Regardless of whether it’s a public or private campaign, companies will need to follow the same process in putting forward an offer on the platform. The only difference is that rather than the offer being visible to all users, campaigns may only be viewed by a small roster of prospective investors, which is curated by the fundraiser.


PledgeMe advised that launching a private campaign should reduce or even eliminate some of the costs commonly shouldered by companies during public campaigns, such as the cost of creating a pitch video. On the other hand, a private round erodes most of the promise of customer exposure.  


The launch of this new feature follows on from the platform’s recent application for a license from the Financial Markets Authority (FMA) to offer peer-to-peer lending services. The new product – called PledgeMe.Debt – is expected to be live by the middle of the year.


PledgeMe.Equity/Private is similar in style to the product offered by US peer-to-peer lending platform MoneyCircle enables users to directly choose which people will assist in fulfilling their borrowing needs. However, PledgeMe seems to be the only equity crowdfunding platform to offer such a product. We’ll soon see whether the model has legs.


Insurance AI & Analytics USA

Insurance AI & Analytics USA (June 27-28, Chicago) is the only forum bridging the gap between the analytical and data minds and the business transformation leaders. As carriers rush to meet customer demands and deliver continuous business growth without dramatically increasing costs, deploying innovative technologies such as AI, machine learning and advanced analytics can be the only way to remain competitive. But in order to deliver real value to the organization, these innovations must have a real application in the core business areas and directly improve operational efficiency and deliver a seamless customer experience

26th June 2018

Companies in this Article:

Financial Markets Authority

More like this:

Crowd2Fund targets £2m fundraise

25th January 2019
Roger Baird

IG Group expands its cryptocurrency trading

21st August 2017
Moriah Costa