Folk2Folk branches out into four new regions and appoints new CMO.
Folk2Folk, the peer-to-peer lender famed for its branch network, is expanding into four new regions: Dorset, East Anglia, Cheshire and Gloucestershire. The firm has hired a quartet of new business development managers, one for each region, whose jobs it will be to generate traction for the peer-to-peer lender. The four men have 90 years of business and commercial banking experience between them.
Folk2Folk’s modus operandi is to open a branch in any new region that it enters into, but none have been opened in tandem with this latest expansion. We are told that branches will come later, if significant momentum is deemed to have been generated by its new hires.
The firm has also announced the appointment of Giles Cross as chief marketing officer. Cross most recently led the marketing department at wealth management business Sanlam UK, and has also worked at The English Mutual Group.
Commenting on his appointment, Cross said that the future of financial services is very clearly moving towards a “human-to-human” approach.
Jane Dumeresque (pictured), Folk2Folk’s CEO, said: “I’m delighted to welcome Giles to the Folk2Folk team. His expertise across business development, marketing and communications will be invaluable in our next stage of growth. His passion for driving customer led businesses will help Folk2Folk stand out from the crowd as we expand across the UK, taking our human-to-human approach to finance, brand awareness and product offerings to both local businesses and investors.”