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P2P lender lands Cowes Week sponsorship deal

By Daniel Lanyon on 8th June 2017

Fintech continues its onward march on traditional finance with a one of the largest platforms moving in on territory once held by fund managers. 



Lendy has signed a three-year deal as the Title Sponsor for one of the world’s most prestigious sailing regattas Cowes Week.


Lendy Cowes Week, which will start on 29th July, was for many years sponsored by Aberdeen Asset Management. However, new legislation in 2012-13 from the financial regulator the FCA around inducements to investors made ‘big ticket’ hospitality more heavily scrutinised by fund groups’.


Liam Brooke, Co-Founder and Director of Lendy Ltd said "We at Lendy Ltd are extremely proud to announce our title sponsorship of one of the world's premier sailing regattas, now reborn as Lendy Cowes Week. As part of an initial three-year partnership, Lendy - the Property Platform, will help strengthen the Regatta's already powerful reputation globally, and we will bring to this iconic event some of the passion, energy and entrepreneurialism that we infuse in everything that we do."


Phil Hagen Regatta Director at CWL added “The new sponsorship with Lendy will reap significant benefits for Cowes Week. Having a partner with such a close understanding of our regatta, will allow CWL to press ahead with plans to further improve the experience for both competitors and spectators. We will now be able to implement plans that will improve the competitor on-water communication and support the race management team. This is a very positive time for Cowes Week.”



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