All aboard the fintech Brexit bus

By Daniel Lanyon on 25th September 2017

Challenger Banks

Banking start-up app Monese has some new wheels to help its marketing campaign.

All aboard the fintech Brexit bus

Notorious for its controversial £350m tagline, the Vote Leave campaign bus has a new lease of life promoting fintech firm Monese.

Banking start-up app Monese has some new wheels to help its marketing efforts, although eagle-eyed readers may have spotted that they are new to Monese rather than completely brand-spanking new to the roads. 

Describing its business as  ‘borderless banking’, Monese is taking the bus off to the Continent for a (late) summer holiday with a marketing campaign that allows Europeans to send £350m to its UK accounts from those in the eurozone without any fees. 

While the Brexit talks are currently still on hold following the Prime Minister's Friday speech in Florence, Monese is in full promotional flow looking to capitalise on the press attention to plot its European expansion. And it is doing rather a good job!


AltFi London Summit 2019

The UK's oldest and best-loved conference for fintech and alternative finance insiders returns for its sixth iteration at etc.venues. We'll showcase the best of the UK's digital banking, online lending and digital wealth sectors through a series of uniquely in-depth discussions and presentations. Open Banking will be in full flight, just over a year on from its launch, and will be a central theme at the event.

18th March 2019