John Goodall


CEO and Co-Founder

John is CEO and co-founder of Landbay. Landbay launched in May 2014 and is the only peer-to-peer investment platform to focus solely on the UK residential mortgage market.   John has over 20 years’ experience working across a broad range of industries. Prior to setting up Landbay, John co-founded and managed a leading financial services executive search business. He also spent 3 years teaching economics at a leading London educational establishment and has held a senior executive role in stockbroking. John holds an MBA from Imperial College, London and a BA (hons) in Economics from Durham University.

Come and see John Goodall speak at the AltFi London Summit 2019 on 18th March 2019

Event Sessions Featuring John Goodall


Why BTL Mortgages are ideal for risk averse investors

The Alternative Property Forum - 19th June 2018

  • John explained that buy-to-let offers two forms of security: the familiar first-charge against a property, and a stable cashflow in the form of rental income.

  • Landbay (the lender) can become the receiver of that rent in the event of a default.

  • Rental prices have been significantly less volatile than house prices over the past ten years, with only one slight wobble in 2009, otherwise rising 2-3 per cent a year in line with normal earnings.

  • John said that the supply of new rental properties is not growing in line with demand – and that rental growth will increase in the next few years.


Secured vs. unsecured: Which offers the best risk–adjusted returns?

AltFi Global Summit 2016 - 14th September 2016

Articles By John Goodall

Articles Featuring John Goodall

P2P lender Landbay joins analytics platform

10th October 2018 | Ryan Weeks

Landbay closes sixth Seedrs crowdfund

19th April 2018 | Emily Nicolle

Landbay cracks the £100m mark

7th March 2018 | Ryan Weeks

Landbay boss makes case for IFISA

22nd February 2018 | Ryan Weeks

P2PFA reveals new chair

8th February 2018 | Emily Nicolle

Zoopla opens property investment portal

26th September 2016 | Ryan Weeks

UK votes Leave – AltFi leaders react

24th June 2016 | Ryan Weeks

5 key considerations post Brexit

24th June 2016 | Ryan Weeks

Landbay: Convertible Triggered

8th March 2016 | Rupert Taylor

The Property Pivot

12th February 2016 | Sam Griffiths

Innovative Finance ISA 2016: An overview

29th January 2016 | Jordan Stodart

Buy-to-Let Under Siege?

17th December 2015 | Ryan Weeks

Landbay Joins Council of Mortgage Lenders

9th October 2015 | Ryan Weeks

Index Results Shed Light on UK Rental Space

28th September 2015 | Ryan Weeks

Landbay Sails Through Stress Test

17th September 2015 | Ryan Weeks

Landbay Launches Rental Index

15th September 2015 | Ryan Weeks

Landbay 1: Banks 0

1st July 2015 | Henry Thomas

Key Talking Points from P2P CEO Breakfast

26th June 2015 | Ryan Weeks

Landbay Secures £250m Funding Line

6th May 2015 | Ryan Weeks

Landbay Secures £250m Funding Line

29th April 2015 | Ryan Weeks

Landbay Appoints New COO

19th March 2015 | Ryan Weeks

Landbay Pushes for Total Transparency

2nd March 2015 | Ryan Weeks

Landbay Announces High Profile Board Appointment

27th February 2015 | Ryan Weeks

The AltFi Frontline: A Breakout Room With a View

25th February 2015 | Ryan Weeks

Peer-to-Peer Lender Weathers Severe Stress Testing

18th December 2014 | Ryan Weeks

Landbay Ready to Climb P2P Ladder

4th December 2014 | Ryan Weeks

All Systems Go at the P2PFA

26th November 2014 | Ryan Weeks

New P2P Lender Up and Running

10th July 2014 | AltFi News

New P2P Entrant Targets Buy-to-Let Market

17th April 2014 | AltFi News