Ms. Horlick intends to buy out the Chiswick-based restaurant, which is already profitable, in the hope of optimizing its potential. She believes there are significant opportunities to develop its lunchtime and weekend trade.
The project was listed yesterday evening and has already raised £63,400. It is Ms. Horlick’s second crowdfunding venture within the last four months. She recently raised £150,000, also through Seedrs, for Glentham Capital – which will finance Hollywood films.
Ms. Horlick, founder of SG Asset Management and Bramdean Asset Management, said: “I am very excited by the investment opportunity this restaurant offers. It is already operating profitably, and I think there is potential for it to be even more successful going forward. And I welcome the chance to raise this investment through Seedrs.”
Jeff Lynn, co-founder and CEO of Seedrs, was equally enthused: “We’re delighted to have such a prominent city figure back using our platform for another exciting venture. Her last project set a new record for Seedrs, taking just 22 hours to secure its funds, and we hope this one will be equally as successful.”
Ms. Horlick’s experience with Seedrs has served as significant inspiration for her launching of Money&Co – a peer-to-peer online debt platform where savers who have become frustrated by low returns can lend money to small businesses which are starved of credit.
Backers for Times Place Brasserie can invest anything from £10 to £150,000. The full £150,000 corresponds to a 40% stake in the business. Investors will also receive a 20% discount on their food bill when dining at the restaurant they will have helped to realise.