Lenders will be able to spread their risk through diversification, as is typical of such platforms. What differs is that those lenders can opt to select their borrowers via a pick-and-bid approach, or allow the automated lender-borrower matching process to take charge. Borrowers can specify their loan amount in £10 increments, and select their repayment period to the nearest quarter – meaning they are unshackled from the typical 3 or 5 year loan plans.
Tim Simon, CEO at Madiston LendLoanInvest, comments: “It would be an ideal world if we never needed a loan, but modern society functions on a system of borrowing and lending that is now inextricably tied in to our economic wellbeing. Our goal is to provide our members with the opportunity to control their money, their way. We offer a safe and secure site where borrowers can arrange a loan that they’re comfortable with and investors can grow their money with a fair balance of risk and reward.““We aim to improve the lending experience by offering the greatest amount of choice to lenders and borrowers, and ultimately keep our users informed at every step of the lending process as they look to grow their finances.”
Improving user control is becoming something of a theme within the sector – you need only glance at the growing number of white-label platform providers for evidence. LendLoanInvest look to occupy a happy medium between the traditional p2p platform and the business-branded, autonomous site built by a platform provider. They’re offering greater flexibility to lenders and borrowers alike.