This prediction comes from Tim Newell – Vice President of financial products at California-based SolarCity Corp. SolarCity is an American provider of energy services to homeowners, businesses and government/non-profit organizations.
Speaking to Bloomberg at the organization’s New Energy Conference, Newell said:
“This is ‘crowd’ with a capital ‘C’. Crowd isn’t a niche thing. It’s everything but that top handful of institutions.”
“You’ll see a surprising amount of assets move through this channel in the next few years and we don’t say that just because of misguided optimism. We’re saying that because we take a hard look at it and spend a lot of time talking to investors.”
There are certainly numerous causes for optimism in the green energy crowdfunding sector. A US solar energy project listed on the Mosaic platform raised $313,000 in just 24 hours last year. SunShare Community Nottingham – an Abundance Generation campaign – raised £500,000 in less than a month via the platform.
So what’s the allure for investors? As Abundance Co-Founder Bruce Davis elucidated at the AltFi Summit in March – the days of investors caring little to nothing about how their money is used (so long as they receive a good return) are over. Platforms like Abundance afford investors a return of 6-9%, alongside the knowledge that their funds are effecting a positive impact in the economy and in society.
Due largely to the falling cost of technology in the sector, renewable energy investment has been on the decline of late – falling 41% across Europe in 2013. The question will be whether the attractive investment opportunities offered by such platforms as Abundance can reverse that trend.