Another Crowdcube project scoops the title of Crowdfunding Campaign of the week.
A high-growth men’s grooming company by the name of Scaramouche & Fandango is looking to raise £150,000 via the leading equity platform. The audaciously named business designs and manufactures men’s body and skincare products in the UK – which currently sit on the shelves of over 100 stores nationwide. Those stores include John Lewis, Selfridges, Fortnum & Mason, Fenwick, Ocado, Waitrose and Harvey Nichols. After bursting onto a scene otherwise dominated by major players, Scaramouche & Fandango is now looking to expand the brand through an equity fundraise.
Disruptive: “We launched Scaramouche & Fandango to challenge the status quo, to deliver bold and different products that stand out, and to disrupt an industry dominated by players.”
The business opportunity: “We found that products on the market at the moment are all very similar in style. They’re cluttered, confusing and quite hard to understand. Ours are very different. They’re bold, intuitive, simple and definitely have fantastic on-shelf presence.”
“Second, many brands are purely extensions of female brands which as a result miscommunicate with their target consumers, as men don’t have the same body and skincare needs that women do. Ours target men, and men alone.”
“The market also indicates that no-nonsense products that do exactly what they say resonate far better with men. Ours do just that, but in a vibrant and innovative way.”
High growth: “In just over a year we have gone from packing up orders from our sitting room, to a fully-fledged and warehoused operation.”
International interest: “We’re receiving growing international interest and have shipped over 5,000 tubes to North America and Europe so far.”
Amount raised so far: £87,760
Largest single investment: £45,000
Fundraising target: £150,000
Equity offered: 12.50%
Tax relief: SEIS
Days left: 6