Campaign of the Week: Think and Grow Up Rich

By AltFi on Friday 18 July 2014

Savings and Investment

Former financial adviser, teacher and financial education specialist aims to inspire young people to become financially literate.

The Grow Up Rich campaign aims to empower a new generation to be money savvy by producing a book that will be given to every secondary school in the country. Daniel Britton, also the author of the award winning Financial Fairy Tales series – money focused books for younger children – was presented with the Enterprise Tutor of The Year Award by Dragon’s Den personality Peter Jones CBE. Back in 2012, Britton successfully raised £20,000 for 20% equity in Financial Fairytales over just seven days through Crowdcube. The business was the first within the educational sector to raise funds on Crowdcube and fuelled the development of Think and Grow Up Rich.

To date, record levels of personal debt, repossessions and extortionate student loans have encouraged payday lenders to offer up short term finance solutions at spiralling rates of interest. Get Rich Now intends to provide young people with more effective solutions to such situations. The book includes practical how-to advice on subjects such as credit and debt, payday lenders, entrepreneurial advice and pointers on how to create, maintain and ameliorate wealth.

In donating a copy of the book to every secondary school in the country, Britton hopes the book will become part of the curriculum and a regular fixture in school libraries. The initial print run of 3,000 books will require an approximate production cost of £7,500 – with further expenses, including distribution, design, editing, rewards and fees, amounting to £4,000.

The company is offering a wide range of rewards for supporters dependent on the size of their pledge. Rewards vary from signed books to exclusive merchandise or sponsor packages for businesses that would benefit from the book’s nationwide distribution.

Britton stated:

“Grow Up Rich is a fantastic opportunity to make a real and lasting difference to the lives of thousands of young people.”

“I have been fortunate to work with and learn from dozens of highly successful entrepreneurs, business leaders and money experts. It is my desire to share that knowledge in an entertaining and accessible way, to improve the life chances of young people all over the country”.

Campaign Breakdown

Amount raised so far: £4,888

Percentage raised so far: 33%

Investors so far: 12

Fundraising target: £15,000

Days left: 18

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