Campaign of the Week: Water-to-Go

By AltFi on Friday 25 July 2014

Savings and Investment

Using nano technology, product designers have created a filter system that eliminates over 99.9% of bacteria.

Water-to-Go (WTG) is a personal water filtration system contained within a convenient lightweight bottle. The 3-in-1 internal filter uses nano technology to eliminate over 99.9% of all bacteria, viruses, Chlorine and Fluoride, heavy metals such as Lead and other contaminants such as pesticides. Each filter delivers 200 litres of clean safe drinking water. The system is designed to operate efficiently with tap water, rain water and stream water.

Founded in 2010, Water-to-Go is co-managed by Dave Shanks and Cheryl Farrell, both of whom have worked together in product design, manufacturing and distribution for over 20 years.

Industry specialists in the USA, Europe and India have independently tested the filtration system against internationally recognized standards. The London School of Hygiene & Tropical Medicine, BCS Laboratories and Bangalore Test House have all confirmed that the Water-to-Go bottles eliminate over 99.9% of harmful contaminants in water.

Water-to-go maintains a network of distributors across Europe targeting three important sectors; Travel, Outdoors and Sports/Leisure. To date, the company has established the 750mls unit with over 100 stockists and 8 distributors in the UK. Over 19,000 units have been sold with pre-orders committed in excess of 100,000 units via the distributors.

The company has demonstrated its scalability by designing and developing two new products aimed at major additional markets. To achieve this, Water-to-go requires further funding which will be utilized to:

  • Increase sales and administration personnel and resources, including Customer Relationship Management and Sales Order Processing systems.
  • Increase client engagement via trade shows exhibitions and digital marketing.
  • Improve inventory positions, creating 'buffer' stocks in the factory in Thailand, leading to more prompt and flexible response to client orders.
  • Launch a new 'everyday' 500 mls bottle and filter system which will open up the substantial markets for casual gym, commuter and school use.
  • Include a time based visual prompt to encourage further repeat filter sales. This will be integrated into the 500 mls branding strap and will inform users when to purchase replacement filters i.e. every two months (this product contains a smaller filter which has a capacity of 120 litres).

Campaign Breakdown

Amount raised so far: £86,620

Target amount: £125,000

Percentage raised so far: 69%

Equity offered : 5%

Tax Relief: EIS

Days left: 27

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