A mumpreneur duo has produced a fitness timetable to revolutionise the £4 billion UK fitness market – and the lives of everyday working women.
The i-workout mission is to make it easier to complete better workouts, more often – through a centralized, simple timetable. With over 7 million people holding memberships for fitness clubs or gyms in the UK, the product promises to offer a pay-as-you-go flexibility for users, saving them money and time via access to the best independent fitness studios and exercise classes.
In collaboration with MINDBODY – the leading booking software company for fitness studios – i-workout has developed a platform that aggregates the timetables of high-end London fitness studios into a single, intuitive timetable. Studios are now recognizing the many advantages of partnering with i-workout as a method of accessing highly mobile customers. With over 40 of London’s highest quality fitness studios signed up to the network, i-workout is ideally placed within one of the fastest growing segments of the UK fitness industry. The company predicts a 12.1% growth in pay-as-you-go fitness between 2013 and 2017.
The founders of i-workout, Katharine Hennigan and Genevieve Teevan, say that i-workout targets the following consumers:
The company is looking for funding to support the development of the business. I-workout indicated that the cash will be used as working capital to fund the following necessities prior to breaking even:
Amount raised so far: £5,070
Percentage raised: 4%
Target amount: £120,000
Tax Relief: SEIS pending
Equity offered: 20%
Days left: 44