The ads have been strategically placed in Bank and Canary Wharf tube stations as well as on 100 London cabs. The campaign has been whimsically named ‘Taking over Bank’ and is targeted at experienced investors and wealthy individuals. Adverts have also been placed in key publications, such as Investors Chronicle, Square Mile and The Week, along with inserts in national titles.
Luke Lang, co-founder of Crowdcube commented:
“Crowdfunding has grown considerably in popularity over recent years, not just for businesses looking for alternative financing, but with investors too. We want to cement our position as the biggest and best equity crowdfunding platform, and this campaign will help showcase Crowdcube as an innovative and interesting option for investors looking for opportunities to invest in start-up, early and growth stage businesses.
“Just as crowdfunding took over from where the banks left off in terms of alternative financing for businesses, we thought it would be apt to ‘take over’ Bank station as part of this campaign. It’s an exciting time for Crowdcube and represents the next stage of our development.”
The ads will feature investors who have invested money into businesses that have fundraised on the site, such as Chilangos, LOVESPACE, easyProperty and Zero Carbon Food. The aim of this is to demonstrate the benefits of being part of Crowdcube’s investment community, and encourage more investors to join.
Crowdcube now has more than 100,000 registered investors and is forecasting that the ad campaign will have a substantial multiplying effect on that number. It predicts that another 50,000 will have joined the site by the end of the year – an increase of 50% in just 12 months. The business expects to add another 50,000+ in 2015, in an effort to cement its position as the largest crowdfunding platform in the UK.