PrimaryBid launches ‘Connect’ adding IPOs to brokers across Europe

Listings platform PrimaryBid is looking to integrate with brokerage platforms across Europe with the launch of its API-based Connect platform today.

With Connect investment platforms, brokers, fintechs and wealth managers will be able to offer PrimaryBid’s IPOs, placings and bonds with a series of API calls.

“The launch of Connect will enable corporate issuers and their advisers to efficiently execute on the new governance standards by accessing the broadest range of platforms and retail investors,” said James Deal, PrimaryBid’s head of UK.

“PrimaryBid stands ready to unlock nearly ~£500bn on in retail capital for UK plc alongside our distribution partners: the PrimaryBid Connect platform is the next stage in our ambition to simplify and enhance this process.”

While PrimaryBid already has bespoke integrations in the UK with the likes of AJ Bell, Hargreaves Lansdown and interactive investor, Connect dramatically scales up the fintech’s ability to ‘connect’ with European platforms and smaller fintechs.

Strategically Connect will take the legwork out of each integration, and will increase the attractiveness of PrimaryBid as a platform companies looking to IPO as its footprint grows.

In France, online brokers Bourse Direct, Boursorama and EasyBourse are all now using the Connect API, and PrimaryBid says a number of other platforms are in the process of integrating.

The fintech, co-founded by CEO Anand Sambasivan in 2016, is on a mission to democratise access to IPOs and new placings for retail investors.

In February PrimaryBid raised $190m from investors including SoftBank’s Vision Fund 2 as part of its Series C funding round, cash which it said it would use to dramatically expand in Europe.