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10 more fintechs join Zopa and ClearScore in 2025 Fintech Pledge

Tandem Bank, Google, Snoop and more have pledged to help Brits tackle the cost-of-living crisis by driving positive consumer actions.

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Lensi Photography/Starling Bank.

One in four adults in the UK are currently in financial trouble or approaching it, and 10 more fintechs have signed up to a pledge to help address this.

Last month, Zopa and ClearScore teamed up in a cross-indusry initiative to create the 2025 Fintech Pledge with the aim of tackling the UK’s cost of living crisis.

Now, 10 more members have joined, including Google Cloud,Snoop,Tandem Bank and Hargreaves Lansdown.

“With the UK facing an unprecedented cost-of-living crisis, households need to use every tool at their disposal to build long-term financial resilience,” Zopa Bank CEO Jaidev Janardana said.

This industry pledge – the first of its kind – will unite a wide variety of companies in one goal of driving positive financial actions for millions living in the UK. We’re delighted to be working with a growing coalition of UK fintechs, their partners, and charities as we begin this journey.” 

The pledge aims to drive 10 million positive consumer actions that help Brits improve their financial well-being.

It will do this by connecting users to various platforms that help them with saving, improving credit, consolidating debt and lowering their utility bills.

One of the new members joining is the Money Charity, which is coming on board as the lead charity partner.

It will co-design and deliver an “ambitious programme” of financial wellbeing and education workshops for people of all ages.

"For over 25 years, The Money Charity has been helping people of all ages across the UK to increase their financial wellbeing; growing their abilities in managing their money well and their confidence in making the right financial choices for themselves and their families,” the Money Charity CEO Michelle Highman said.

“We're glad to be joining the Pledge as its charity partner and are encouraged to work together with these innovative companies that share our vision of increased financial wellbeing and financial resilience in the years to come.”

Progress towards reaching the goal is being reported on a monthly basis in a collective dashboard on the pledge’s website.

The full list of organisations taking part in the pledge is currently: Zopa bank, Clearscore, Hargreaves Lansdown, Google Cloud,Tandem Bank, CreditLadder, StepLadder, Snoop, Nude finance, Koodoo, Loqbox, and the Money Charity.

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