By Amelia Isaacs on Friday 28 October 2022
The social investing platform adds a whole new suite of portfolio management tools designed exclusively for eToro users with the addition of Bullsheet.
Staying steadfastly bullish, eToro has acquired portfolio management provider Bullsheet, which is designed exclusively for eToro’s users.
Founded by Portuguese cousins and long-time eToro users, Filipe Sommer and João Ramalho Carlos joined the platform in 2020 before setting up Bullsheet just a year later.
They designed the platform of portfolio management tools to enable eToro users to analyse the diversification of their portfolio, alongside a number of other tools all specifically designed for the social investing network’s users.
“The Bullsheet story is a great example of the talent and passion within eToro’s global community. It’s the wisdom of the crowd in action,” eToro co-founder and CEO Yoni Assia said.
“We believe there is power in shared knowledge and that by transforming investing into a group effort we yield better results and become more successful together. João and Filipe share this ethos.
“They created Bullsheet to share the tools they developed as eToro users with other users.”
eToro said that, as part of its commitment to enhancing user experience, it is working to integrate Bullsheet’s tools into its own platform, with Sommer and Ramahlo Carlos joining the product development team.
Some of the platform’s features are already live on eToro, including a calendar feature, and the ability to monitor your portfolio out of market hours is being added soon.
There will also be an “enhanced ‘news’ feature” which creates a personalised news feed based on the assets a user has in their portfolio launching soon.
“João and I joined eToro to be part of a community,” Bullsheet co-founder Filipe Sommer said.
“It was the collaborative mindset of eToro, including the ability to copy other investors that really attracted us to the platform.”
“eToro gave us the ability to interact with millions of investors from around the world,” he continued.
“We all share the same goal – we want to learn about the financial markets and become better investors together.”
21 March 2023
Daniel Lanyon