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Moonfare expands to offer investment platform for family offices

The fast-growing wealthtech already has €2bn in AUM, and is looking to grow into a new market of investors.

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Private equity investment platform Moonfare is expanding beyond high-net-worth investors to support family offices with the launch of a new Moonfare Private Investment Office (MPIO).

MPIO includes deeper institutional insight and transparency for family offices as well as a forward-looking fund pipeline, due diligence reports on target funds ahead of launch, and access to general partner webinars and fund reporting.

The decision to launch was made after Moonfare surveyed representatives from 55 family offices and found 60 per cent have increased their exposure to private markets over the last two years, while interest in public equities has waned.

Family offices have always allocated investment into private markets, but Moonfare’s research suggests that this is increasing post-Covid.

Over 50 per cent of respondents said they had subsequently reduced their exposure to public equities and fixed income.

“We have launched the Moonfare Private Investment Office to further strengthen our growing base of more than 80 family offices,” said Moonfare’s founder and CEO Steffen Pauls.

“Its dedicated, fully digital platform will support family office clients as they adapt to changing market circumstances and construct a well-diversified private market investment portfolio.”

Moonfare in July launched in the United Arab Emirates taking its total global coverage now to 25 countries.

Unlike other wealth management platforms, Moonfare caters to high-net-worth individuals who don’t have access to a private asset manager themselves.

To join Moonfare’s client list takes just 15 minutes to complete a registration process and a mere €60,000 minimum deposit.

Moonfare then offers users the chance to invest in 55 private market funds from top private equity investors worldwide, with an emphasis on private equity buyouts, venture and other asset categories such as infrastructure.

Funds listed on the platform include those from KKR, Tiger Global, SilverLake and The Carlyle Group.

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