Checkout.com strikes major partnership with UK supermarket giant Sainsbury's

Sainsbury’s has appointed Checkout.com to modernise its digital payments infrastructure.

British supermarket chain Sainsbury's has hired Checkout.com to radically overhaul its payments operations

The partnership will see Checkout.com ‘simplify and modernise’ the 152-year-old company's payments, including the roll out of new digital payments methods as part of a plan to improve customer experience and reduce costs.

Multiple stages are being planned as part of the deal with the first being an option for shoppers to ‘pay-on-the-go via Sainsbury’s SmartShop app’ meaning they can bypass the till via digital wallets such as Apple Pay and Google Pay.

This is now live across Sainsbury’s ‘scan-and-go’ SmartShop stores and will be rolled out to Argos and Habitat stores in the coming months. 

Sainsbury’s also wants to streamline its legacy payment systems, meaning it can see online orders in real time and capture better data to help it make decisions.

“Our priority is providing our customers with a smooth and frictionless shopping experience. We’re excited to roll out this new capability, made possible by Checkout.com’s technology, as we redefine an omnichannel checkout experience for customers with SmartShop,” Helen Hunter, Chief Technology Officer, Customer and Data, Sainsbury’s.

“Our strategic partnership with Checkout.com is an important part of our plan to simplify and modernise our payments infrastructure across Sainsbury’s.” 

Sainsbury’s like most food retailers is facing a difficult period with food price inflation driving general rises in the prices of goods. The company, announced an 8 per cent falls in profits for the first six months of 2022 last week while also outlining a strategy to trying to keep prices as low as possible as well as embarking on a three-year cost-cutting drive.