By Oliver Smith on Wednesday 30 November 2022
The 10-year relationship between the two companies is set to continue and grow.
A decade after launching in the UK with Visa-branded cards, pre-paid kids debit card GoHenry is extending and expanding its partnership with the payments giant.
This time GoHenry is signing a 7-year deal with Visa that includes card issuance in the US, UK, and Europe.
The relationship between the two companies also goes beyond just the technology, with the duo working together on marketing campaigns including at the Tokyo 2020 Olympic Games and with more collaborations in the pipeline.
“When GoHenry first launched into the financial education space, we needed a dynamic, reliable partner that was able to offer us support and guidance not only as a new player in the sector, but withour future plans for expansion, too,” said Dean Brauer, co-founder and US President, GoHenry.
“Through the last 10 years working together in the UK, Visa has gone above and beyond our expectations,” said Dean Brauer, co-founder and US president of GoHenry.
GoHenry only last month raised $55m in a funding round specifically aimed at funding the fintech’s global expansion.
The company also acquired French fintech Pixpay earlier this summer to cement its position in France where it launched in 2019.
“With our recent European expansion, and plans for continued growth, Visa’s in-country expertise, support and strong global brand will be invaluable as we work to serve and grow our two-million-plus member base and achieve our mission to make every kid smart with money,” added Brauer.
Earlier this year the fintech’s COO and co-founder Louise Hill told AltFi that the newly-enlarged GoHenry is considering whether to launch Pixpay (which is also expanding into Italy and Germany) or GoHenry as its brand in other European markets.
“Every market is slightly different, and the French market, in particular, I know Pixpay feel, is slightly more conservative and that is why they have pitched their service from aged 10,” she said.
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