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Exclusive: Pledge2025 launches financial education programme to help tackle cost-of-living crisis

Zopa and ClearScore's cross-industry venture to help consumers make positive financial decisions is 20 per cent of the way to its goal of 10 million actions.

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Justin Basini/AltFi Lending Summit.

On a mission to reach 10 million positive consumer actions, Pledge2025 is launching a financial education programme to help people struggling with the cost-of-living crisis.

The cross-industry 2025 fintech pledge, founded by Zopa bank and credit marketplace ClearScore, is partnering with The Money Charity to launch the programme.

Setting out to reach thousands of people with free financial well-being training, Pledge2025 is launching a free massive open online course (MOOC) and interactive workshops in smaller community groups.

The online course will help participants manage their finances with practical tips and actionable insights while the workshops will build on the online course with a deeper looking into boosting financial well-being and resilience.

As the pledge continues to scale rapidly, five new members have joined the cohort to help improve financial well-being in the UK, bringing its membership to 28 UK fintechs and industry partners.

“After successful member growth over the last few months, the 2025 Fintech Pledge is now entering its next phase with the launch of a broad financial education programme to drive more financial resilience,” Zopa chief strategy office Merve Ferrero said.

“We are thrilled to be supporting The Money Charity in this ambitious programme that will help Brits better manage their finances, leading to better financial outcomes for hundreds of consumers."

The new members joining the Pledge, which launched in September and has already reached more than two million actions, are Claro, Freedom Finance,Nova Credit, Slipstream and WealthWizards.

They join existing membersPlaid,Snoop,Tink,Open Banking Excellence and Google Cloud, among others.

The programme is set to start immediately and is expected to run until December 2025, with the first year funded by Pledge2025 founding members Zopa and ClearScore.

“Our collaboration with The Money Charity and Zopa via the 2025 Fintech Pledge is delivering the right support at the right time for consumers,” ClearScore co-founder and CEO Justin Basini said.

“Financial well-being is critical to help people feel like they are moving forwards.”

The Money Charity will count the number of people who attend workshops or take part in the online course alongside the other pledge members, reporting numbers monthly to the joint dashboard heading towards 10 million.

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People In This Article

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Justin Basini

Group CEO and Co-founder

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Merve Ferrero

Chief Strategy Officer

Zopa Bank

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