Starling Bank teams up with the National Trust in a three-year deal
In recent years Starling Bank has increased its marketing and partnership activity, especially in sports. It’s now turned to conservation and improving access to nature.
Starling Bank has inked a three-year deal with the National Trust.
The neo bank, which has previously sponsored the Women’s 2022 Euros football tournament, will help the National Trust restore peatlands as well as bankroll a programme aimed to help children and young people learn more about the natural world.
This will include the organisation’s ‘Summer of Play’ programme, taking place at 157 sites In total 6,000 school children, prioritising those in urban locations with high free school meal uptake, will take part in nature workshops.
As part of the deal free individual day passes to National Trust sites will be given through Starling Bank’s refer-a-friend scheme.
The National Trust oversees more than 250,000 hectares of the UK’s countryside, 780 miles of coastline and 500 historic properties, gardens and nature reserves. Last year it had 20 million visitors and 5.7 million members.
“Starling Bank is committed to doing its part in looking after the planet, from sustainable packaging and recycled debit cards, to having eco-friendly offices,” said Rachel Kerrone, brand and marketing director at Starling Bank.
“We’re on a mission to carbon neutrality, and our partnership with the National Trust means we can invest in more sustainability projects across the UK, such as restoring peat - one of the most important terrestrial carbon stores,” she added.