AI-powered workspace Ctrl raises $9m

The integrative platform consolidates tools like Slack, Trello, Zendesk and Salesforce into one UI.


Omri Sagzan & Aviv Nahum/Ctrl.

London and Tel-Aviv based fintech Ctrl has raised $9m to expand its AI-powered integrative workspace.

The new platform helps revenue teams automate their customer-relate tasks and improve their customer workflows.

The founders, CEO Omri Sagzan and CTO Aviv Nahum, are launching Ctrl with the aim of fully automating and simplifying workflows, covering everything from discovery calls to customer renewals.

“We envision a world where people don't have to spend countless hours staring at a computer interface, bogged down by manual tasks that drain their productivity and creativity,” Sagzan said.

“We believe that the majority of these tasks will be automated, taking just seconds to complete. Our team is on a mission to make this vision a reality, and with the support of our investors, we are poised to revolutionise the way people work.”

The platform integrates with a number of CRMs and tools, including Zendesk, Trello, Salesforce, Slack and G-Suite, and Ctrl consolidates the applications into a singular UI.

“We have seen many automations in the back-end, but the knowledge worker still sits for hours on the computer, doing repetitive and non-rewarding work. We had both felt this in our own jobs, and thought there had to be a better way,” Aviv said.

The round was led by LocalGlobe and EarlyBird and participation from Dig Ventures, Jibe Ventures and a number of angel investors, including sales leaders from Slack, Personio and Intercom. 

With the new funding, the startup plans to launch its full beta version and speed up its scaling and expansion efforts.

“As we continue to expand, we're always looking for ways to improve and add new features that make workflows even better,” Sagzan added.

“We can't wait to see where this journey takes us.”

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