Tennis Ace Andy Murray is teaming up with UK equity crowdfunding platform Seedrs (yes, you read that correctly).
We at AltFi are increasingly inundated with press releases raving about senior management and board appointments – which typically involve the drafting in of decorated financial services professionals. News of the recruitment of former Wimbledon Men’s Champion Andy Murray to the Advisory Board of Seedrs came as rather more of a surprise.
Mr. Murray will be advising the Seedrs team on prospective fundraising companies within the health, sports and wearable technology sectors. He will also be channeling his own funds through the Seedrs platform, investing regularly in a range of early-stage companies.
This rather unusual brand of celebrity endorsement represents, if nothing else, an interesting PR angle for Seedrs. Murray’s name will likely give a boost to the platform’s public profile (particularly among tennis fans). Mr. Murray himself offered comment:
“I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me. Equally as important was working with people I trusted and who fully understood the huge responsibility of handling people’s money. I’m looking forward to working with Seedrs and the entrepreneurs of tomorrow.”
Lord Young of Graffham, former Enterprise Adviser to the Prime Minister (and a keynote presenter at February’s AltFi Summit Europe 2015), weighed in with great enthusiasm:
“Both modern tennis and equity crowdfunding have their origins in Britain, and Andy Murray and Seedrs are world-leaders in their respective fields. It is wonderful to see the two coming together in this unique partnership, and I believe the outcome of it will be to see more great British businesses raising the capital they need, and more investors having the chance to be part of those businesses.”