Crowdfunded companies are doing better than average – but why don’t Equity Crowdfunding Platforms tell us this?

By Sam Griffiths on 3rd July 2015

Investing in the equity of young companies is risky - we all know that. Just read the risk warnings on equity crowdfunding websites and they will tell you as much. According to research by the British commercial insurer RSA 50% of UK companies fail in their first 5 years. But how many companies that raise money through equity crowdfunding fall into this bracket?

Crowdfunded companies are doing better than average – but why don’t Equity Crowdfunding Platforms tell us this?

Equity Crowdfunding has been around in the UK since mid 2011 when Crowdcube launched. Aside from one case (a crowdfund just prior to a planned IPO), AltFi is not aware of any ‘exits’ (ie where investors have got their money back and more) by companies that have crowdfunded on a UK platform. That’s not to say that exits won’t come.  But these things take time and the industry is not yet even four years old.

There is in fact a dearth of information about how crowdfunded companies fare after a successful campaign. Even to those who have invested in the companies it is sometimes not entirely clear how their investment is doing. Here at AltFi Data we have been doing a bit of digging into what has happened to the companies that have crowdfunded in the UK over the past 4 years. 

We looked at all successful crowdfunding campaigns from the top UK platforms (Crowdcube, Seedrs, Syndicate Room and Crowdbnk) and divided the companies according to the year they were funded. We then used Companies House records to ascertain whether the company was still active, was late with its annual accounts or annual return, or if the company had gone into administration or been dissolved. Companies incorporated and dissolved in the UK are required by law to make this information publicly available through Companies House, a government agency sponsored by the Department for Business, Innovation and Skills.

If a company has gone into administration or been dissolved it is not a good thing for an equity investor. It almost certainly means that they will lose all of their investment (although each case is different). Companies are penalized when they fail to file appropriate accounts and annual return documentation with Companies House. Late filings may be an indication that all is not well at the company and the company is about to go into administration or be dissolved.  It may also simply be an administrative oversight but it is on balance a good indicator that all is not going to plan. 

The results of our analysis are shown in the chart above. As expected, the proportion of successfully funded firms that are still active is higher for more recent fundraising years, there having been less time for things to go wrong. 

Given the RSA statistic that ‘50%’ of companies fail in their first 5 years equity crowdfunded companies appear to be doing rather well. Indeed only 12.5% of companies funded in 2011 have dissolved.

As always this analysis, is not perfect:

  • Accounts and annual returns are only filed once a year, so it may take up to 12 months for a problem to show up in Companies House records
  • The process of a company going into administration or being dissolved can be a lengthy one (taking up to 18 months) and therefore there is the possibility that companies that are in difficulties will not yet be highlighted.
  • Further equity raises which may result in investor dilution are also not picked up in this analysis.  Dilution can seriously impact investor returns (for more on this, read Mike Baliman’s piece of Risk in Equity crowdfunding)

Whilst this analysis is a start at trying to quantify the risks and returns associated with equity crowdfunding, it is by no means a finished piece of work. But what good are risk warnings if an investor cannot start to quantify that risk? We understand that past performance is not an indication of future returns, but it’s a starting point.

Lets start by looking at the figures from 2012 – campaigns that happened long enough ago for the businesses to have executed a lot of their business plan and therefore for us to identify some indication of success or failure.  Additionally the 2011 sample is too small for us to draw many firm conclusions.  So looking at 2012 we can see that three years on from the crowdfund nearly one in ten companies have failed.  This alone seems to be a pretty sobering statistic for crowdfunding investors. How many crowd funding investors recognize that one in ten of their investments are likely to go to zero?

This statistic looks even worse when you consider some other factors.  Firstly this doesn’t take into account businesses that might have diluted their original investors.  These statistics cannot pick up situations where a company has survived, but only because the original investors have had to commit more funds, or been diluted by new investment.  On top of this is the lag built in by the 12 month historic nature of companies house data – the true failure rate is very likely to be higher. 

Equally alarming is the late filing rate – especially when considered alongside the failure rate.  We can forgive some late filings in year 1.  This can be attributed to companies learning the ropes.  But if we look at 2012 nearly 23% of companies are showing signs that all is not going well with over 9% failed and nearly 14% still struggling to file.  You would hope that a company that is progressing to plan has by now a full time finance director or appropriate relationship with an accounting firm.  That means nearly 1 in 4 companies are having problems. 

To provide some balance we must acknowledge that crowdfunded companies do seem to be doing much better than the rule of “50%”.  Arguably this should be expected as not all UK start up companies enjoy the benefit of equity funding at the outset.  Equally we have to acknowledge that not enough time has passed for us to show the success stories as it is understandable that realisations are likely to take longer than the 4 years of history we have at our disposal.  Finally we should also note that these statistics come against an extremely benign economic backdrop – things will likely look far worse if a down-turn were to hit. 

But perhaps the most alarming fact is that we have to dig into the vaults at Companies House to find this data.  Equity crowdfunding platforms do not report this kind of information themselves - in stark contrast to the default information that all established lending platforms provide.  We would argue that if crowdfunding platforms are serious about representing risk accurately they should allow investors to track the success of previous campaigns.  We accept that an accurate measure of capitalization is of course impossible.  But some sort of record of the on going position of past campaigns would give investors a far better chance of understanding the risks involved.  


James Codling, Co-Founder of VentureFounders

16 Jul 2015 12:12pm

There are some great points raised in this article, particularly around the lack of data provided to investors on how their portfolio is performing. As an investor myself, I directly felt the impact of this lack of transparency. That’s why I co-founded VentureFounders, an equity investment platform that has been specifically designed to make angel-style investing more accessible and affordable. With investors in mind, one of my key stipulations for the platform was to by make the whole process of investing more straightforward and for this clarity to continue past the point of the fundraise closing. VentureFounders is one of only two platforms in the UK to operate a nominee system where we are able to ensure the economic interests of our investors and receive information directly from our investment opportunities. This information feeds into our sophisticated profile monitoring tools so that our investors can directly access all the vital information on the performance of their deals, including the latest financials and news on the companies in their portfolio. I believe we are the only platform to offer investors this level of transparency and support, both via our platform and through our team of highly experienced investment professionals. As mentioned in the article, whilst in the relatively short period that crowdfunding has been popular many of the companies have performed well to date, a strong, varied investor portfolio is needed, as inevitably some businesses will dissolve before they exit. VentureFounders has a strict criteria on the deals we feature – all the companies have gone through a rigorous due diligence process and have passed the proof of concept stage, already generating revenue. This is by no means any guarantee that they will generate returns in the future, but I believe that by taking these additional steps to curate and present investors with the businesses that I would invest in myself, we are able to better judge the true investment opportunity for companies that will be scalable and high growth businesses.

Rupert Taylor

15 Jul 2015 01:20pm

Hi Goncalo. You are quite right to highlight that and we applaud the transparency it brings. As is so often the case we recognise this aspect of the Syndicate Room offering to be best in class. In fact - we would be delighted to work with you to develop this information. Regards, Rupert

Goncalo de Vasconcelos, CEO of SyndicateRoom

15 Jul 2015 12:54pm

Really interesting article. Unfortunately the data has its shortcomings (correctly identified in the article). We (SyndicateRoom) actually publish the information on whether the companies we funded are still trading or not. You can see for every single one of them here - As it happens, not a single one has stopped trading yet. It is just a matter of time until a company sadly stops trading (it's the nature of this game) but I think the fact that 2 years on and not a single company ceased trading speaks volumes about the strength of the investor-led model. We are all in for transparency so we will be updating the page given above when companies stop trading. Just like our Investors' Academy (educational programme aimed at helping less experienced investors), it's all about having well informed investors with transparent information available to them. Goncalo CEO of SyndicateRoom

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