Landbay Launches New Initiative

By Sam Hodges on Wednesday 11 November 2015

Alternative Lending

Landbay has this week announced that they have formed a partnership with The Willoughby Book Club.

Investors on the peer-to-peer lending platform who deposit a minimum of £5,000 before the 31st December will be rewarded with a complimentary six month subscription to the book provider’s Bespoke Club.

Based on personal reading preferences, investors will receive one book every month, hand-picked by the expert literary team at The Willoughby Book Club. Alternatively, investors can choose to gift their subscription to a friend or family member – an excellent gift idea for Christmas.

Gray Stern, co-founder and Chief Commercial Officer of Landbay said,

We’re positioning Landbay as peer-to-peer lending for the smart investor, so it was apt to kick off our loyalty programme with The Willoughby Book Club. This partnership gives us an opportunity to have regular engagement with our customers – and in a way that reinforces the tangibility of our investment offer”.

Landbay has recently put itself some severe stress tests, which it passed with flying colours, in a bid to improve transparency on the platform. The tests came in the same month that peer-to-peer lender rebranded and offers investors returns of up to 4.4%.

The platform joined the Council of Mortgage Lenders last month which is a first of a kind for the alternative finance industry and is another way in which Landbay is tyring to make its peer-to-peer buy-to-let mortgage as watertight as possible.

The latest initiative from Landbay launches in the same week that Amazon has opened its first bricks and mortar bookshop, a nod from the leading online retailer that in this increasingly digital world, there is still demand for physical goods.

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