Trillion Fund Ltd – an FCA-regulated crowdfunding platform – has announced the launch of a new tool named “Your Brand Crowdfunding”, which enables companies to engage with their customers by turning them into investors and lenders. The company describes the new initiative as “an all-in-one crowdfunding service which provides businesses with the right regulatory, administrative and technology services, so they can focus on growing their business, supported by their loyal brand crowd”.
Founded in 2010, the Trillion Fund platform used to allow people to invest in various kinds of renewable energy projects in exchange for various kinds of securities, such as bonds, equity and debentures. Recent changes to government policy have rocked investor confidence and made the landscape for renewable energy projects somewhat uncertain. As a result, Trillion Fund decided to change tack. As of September 2015, the company stopped offering renewable energy securities and switched its focus to providing businesses with white label technology and crowdfunding services.
Theresa Burton, chief executive of Trillion, offered comment:
“The next phase in the evolution of crowdfunding is companies doing it for themselves. For established brands with strong customer bases, it is key there is no brand dilution and the customer journey is not diverted. Your Brand Crowdfunding is an all-in-one crowdfunding service which provides companies with the regulatory, administrative and technology services they need to focus on growing their business, supported by their loyal brand crowd.”
Through “Your Brand Crowdfunding”, businesses may leverage their relationships with customers in order to transform those customers into investors. The first fundraisers to take advantage of the new service are Chesterfield Community Energy Plc, which is using the platform to launch a £3.25 million bond to finance a solar park investment, and Stratford Community Energy Community Interest Plc, which is using the technology to launch a £3.8 million solar bond.
Adrian Pike, chairman of Chesterfield Community Energy Plc, added:
“Being able to raise finance from our community and networks through a crowdfunding platform on our own site is a fantastic opportunity. […] Trillion provided excellent service each step of the way, were very responsive and the turnaround time to launch was extremely speedy. We have engaged them not only for the fundraising period but also on a 3-year basis to manage the ongoing bond administration.”