Crowdfunding platforms categorise investment opportunities is several ways, industry sector, region, risk and increasingly we are seeing platforms group investment opportunities by the company’s growth stage.
Here we take a look at the traditional stages of the enterprise finance cycle to help investors understand the various stages of fundraising.
Source: Source: https://en.wikipedia.org/
Before we dig into the detail it’s important to note that the finance cycle is evolving. The alternative finance sector is blurring the edges of the traditional investment ecosystem. Now new deal structures are emerging and partnerships between equity crowdfunding platforms, angels, funds and VC’s are becoming commonplace. Financing rounds that combine all investor types will inevitably continue as the alternative finance industry develops.
Equity crowdfunding has recently overtaken angel networks in being the most active form of enterprise finance and some analysts are even predicting that it may soon surpass venture capital and become the leading source of startup funding.
Entrepreneurs need to get their ideas out of their heads and into a real-life product or service and to fund their idea they usually use their own money. When this is unavailable or exhausted they turn to their network of friends and relatives for capital. This seed raise is known as the friends and family round, or some commentators call it the friends, family, and fools round, due to the high incidence of startup failure.
Usually, a very small amount of capital is committed at this stage and funds are used to develop the product or service and undertake market research.
Seed capital can be received as a loan or equity investment. Founders typically sell between 5 to 10 percent of the company equity to friends and family in this round.
Angel capital fills the gap between friends and family and the institutional investor round. The enterprise is likely to be at the pre or early revenue stage and the founders need to get the business off the ground. These businesses may have already validated their product or service and are ready for expansion.
Angels are usually wealthy individuals who invest their personal capital in start-up companies in return for equity in the company. Some angels take an active role in the invested business.
A large percentage of angel investments are lost completely when early stage ventures fail. Most angel investors expect to see a return on their investment of between two and 40 times their original investment within a three to eight-year timeframe. Research carried out by business innovation-focused charity NESTA and the UK Business Angels Association suggested that business angels in the UK typically make 22 percent IRR (internal rate of return) on their deals. The Siding with Angels report found the figure was 27 percent IRR in the US.
Angel investments can be anywhere between £5k and £250k. Angels invest their own cash so take more risks than venture capital firms. They tend to invest in more early-stage or seed start-ups and can often follow-up with later rounds of financing for the same company.
There is a trend to this upper limiting increasing with the growth of angel syndicates and a new breed of ‘super angels’ who typically invest larger amounts.
The UK Business Angels Association estimates that there are over 18k business angels who privately invest an average of £850m each year (more than two and a half times the amount of venture capital invested in a typical year) in the UK.
EIS and SEIS tax schemes stimulated the UK angel investment market.
Venture capital (VC) funding is typically used by companies that are already selling their product or service, even though they may not be profitable they usually have a solid business model. The business model is proven and capital may be needed for expansion into new markets or to develop new products or services.
If the company is not yet profitable, the venture capital financing is often used to offset the negative cash flow. There can be multiple rounds of VC funding and each is typically given a letter of the alphabet (A followed by B followed by C, etc.)
The different VC rounds reflect different valuations (e.g. if the company is prospering, the Series B round will value company stock higher than Series A, and then Series C will have a higher stock price than Series B).
If a company is not prospering, it can still get subsequent series-rounds of financing, but the valuation will be lower than the previous series: this is known as a down round.
In the Series A, B, C, etc. rounds of financing, funds are typically received in exchange for equity. VC’s try and negotiate for preferred shares so as to limit their risk, as opposed to the ordinary shares that earlier investors will likely hold.
VC investment is usually in excess of £1m and investors are looking for pre-initial public offer access or companies that have a clear and defined route for growth and an exit opportunity for their investment.
Because VC firms need to see a profitable return fairly quickly and their focus is on returns and exits, this financing round can have a big impact on the ethos of the business and the founders vision.
VC’s usually want board positions so as to ensure their objectives are met and in addition, their terms can be onerous. They may want a high proportion of equity, preference shares and terms, anti-dilution clauses, restrictive covenants, personal guarantees and warranties.
Mezzanine finance is employed when companies are considering opportunities that require additional funds on an interim or ‘bridging’ basis. Instances such as prior to an initial public offering, acquisition of a competitor or a management buyout are common reasons for this type financing.
Mezzanine financing is often used six to twelve months before an Initial Public Offering (IPO) and then the IPO’s proceeds are used by the company to pay back the mezzanine finance.
Finally, companies can raise money through selling shares to the public in an IPO.
An IPO raises money for the company and is usually the point when earlier investors realise or exit their investments.
The shares become traded through a stock exchange and companies can choose to offer additional shares or buy back and cancel them as their cash flow and capital structure changes.