OnDeck gets fresh paint job

By Ryan Weeks on Thursday 25 August 2016

Alternative Lending

OnDeck becomes the latest online lender to spruce up its image.

Leading business lending platform OnDeck has unveiled a new logo and revamped website, as the company seeks to portray a more mature look and feel to its small business customers. Andrea Gellert, chief marketing officer at OnDeck, explained: “Our new look, feel and voice is a reflection of our commitment to our most important constituency: small business owners. We had two very clear goals in mind as we designed our new brand: 1) Inspire business owners to imagine what they could do with an OnDeck loan, and 2) show that it's no longer just about getting financing quickly - it's about getting the right financing for your business from a company that provides the most comprehensive set of products and the best customer service. OnDeck offers a combination that no other lender in our space provides.”

A graphic showing the evolution of the OnDeck logo and screen-grabs from the new website are available below. 

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