OnDeck becomes the latest online lender to spruce up its image.
Leading business lending platform OnDeck has unveiled a new logo and revamped website, as the company seeks to portray a more mature look and feel to its small business customers. Andrea Gellert, chief marketing officer at OnDeck, explained: “Our new look, feel and voice is a reflection of our commitment to our most important constituency: small business owners. We had two very clear goals in mind as we designed our new brand: 1) Inspire business owners to imagine what they could do with an OnDeck loan, and 2) show that it's no longer just about getting financing quickly - it's about getting the right financing for your business from a company that provides the most comprehensive set of products and the best customer service. OnDeck offers a combination that no other lender in our space provides.”
A graphic showing the evolution of the OnDeck logo and screen-grabs from the new website are available below.