Leading peer-to-peer lender unveils new look platform.
Zopa, the world’s first peer-to-peer lending platform, has a fresh coat of paint. After months of analysis, the consumer lending firm has revealed a new logo, new icons and a new tone of voice to users. Zopa began research on the revamp 12 months ago, in partnership with consultancy firm KBS Albion, and says that its new brand will give it a springboard for its ambitious plans to bring the platform's products to even more UK customers.
Zopa sought to encompass seven core values in the redesign. In the platform’s words:
“We firmly believe that our internal culture should drive our external brand, and for us the new look is a visual articulation of what we stand for: customer-obsessed, bold and results-focussed,” said Amy Miller, chief marketing officer at the platform. “Our purpose is, and always has been, to create richer lives for everyone by making money simple and fair, and the new visual identity will support us as we begin Zopa’s next stage of growth.”
It’s been all change for Zopa recently, with the platform announcing in November that it would take the unprecedented step of pursuing a banking licence. The process may take up to two years to complete, but the next step in Zopa’s development is to launch a digital-only bank, in complement to its marketplace lending platform.