By Lisa Walls-Hester on Thursday 9 March 2017
Misys, the London-based financial services software company, is collaborating with Moroku to bring gamification to educate the next generation on money management.
The company says it is making gamification an integral part of its Misys FusionBanking Essence Digital platform to help banks educate the next generation on better money management.
With research suggesting that consumers spend more than one billion hours a month playing mobile games, the case for gamification in helping banks to attract, engage and retain customers is compelling.
Integrating Moroku’s GameSystem directly into the Essence Digital architecture enables banks to inject some fun into personal financial management (PFM) and help consumers achieve their savings goals.
Simon Paris, President at Misys said: “Digitalisation has completely changed the way that people interact and we believe the next generation will be more incentivised through gamification.”
“Supporting better financial management and education in banking is a powerful tool that moves consumer experience beyond the transactional and opens the door to bring people of all age groups into the savings fold.”
Colin Weir, CEO at Moroku said, “Banking and finance are rarely considered fun. In fact, it is often boring and complex and can feel unrewarding in the short term. Our software helps banks build and run contemporary digital experiences for their customers. The purpose is to drive engagement, literacy, and action by adding a touch of creativity and eliciting an emotional reaction."
“Integrating our software with Misys expands our reach to bring banks gamification functionality and ultimately help their customers succeed.”