By Lisa Walls-Hester on Friday 28 April 2017
The app combines smart technology with a human touch
Wela has announced a free app which is changing the way financial advice is delivered by pairing real financial advisors with Artificial Intelligence.
The company claims the service is the ‘first’ true digital advisor. The app utilises AI to track daily, weekly, and monthly spending habits and provides personalised advice based on its user’s financial goals. It then pairs its AI capabilities with a human touch, offering access to real financial advisors via phone, video chat or in-person.
Matt Reiner, Wela CEO and co-founder said "Wela is the first free app to give comprehensive financial advice in real time in real-world scenarios personalised for you. We're changing the way financial advice is delivered, bringing human advisors together with smart technology to provide instant feedback on how your daily actions impact your financial standing."
"Whether an individual is new to adulthood, planning for a growing family, or an empty nester, everyone has goals when it comes to their finances. What many lack, however, is an actionable roadmap and real-time analysis of how their daily decisions impact the time it takes to reach those goals,"
The company believes that by combining smart technology with a human touch, it can empower people of all ages with the knowledge, tools and confidence to take control of their financial health.