Funding Circle has a new look. The P2P lender has published a new logo and rebranded its website.
The logo features an abstract image of an F and a C, made up of four quadrants which fitted together would make a circle. The firm has also revamped its website, with expansion and growth as the dominant themes. "Made to do More," is the new motto.
It hopes to create more awareness of the company through its rebranding and become the first choice for investors and small businesses around the world, the firm said.
“We are hugely passionate about helping thousands more businesses and investors across the world and today’s rebrand is the next step on this journey,” said Darryl Bowman, chief marketing officer at Funding Circle.
The company has facilitated loans to 32,000 businesses and has nearly 70,000 investors. On average investors in the UK have earned 6.5 per cent per year by investing in the platform. Funding Circle estimates it’s helped support the creation of nearly 80,000 new jobs.
Rival P2P lender Zopa rebranded its website and logo in December 2016 as a way to reach more customers.
Funding Circle passed Zopa in cumulative lending in May, having lent a cumulative total of £2.289bn, placing them approximately £1m ahead of Zopa’s £2.288bn total. Funding Circle has now lent £2.6bn in cumulative lending, according to AltFi Data.
