Robo-adviser Ignition Wealth partners with stockbroker

By Moriah Costa on Wednesday 30 August 2017

Savings and Investment

The partnership is the Australian firm’s first deal with a stockbroker.

The partnership is the Australian firm’s first deal with a stockbroker.

Australian robo-advice firm Ignition Wealth is launching a new partnership to provide automated financial advice to a stockbroker’s clients.

The deal with APP Securities, a Sydney-based stockbroker and investment banking firm, means its clients will be able to complete their risk assessment, invest, fund and execute trades, as well as maintain contact with their broker via online messaging, among other things.

“Embracing​ ​digital​ ​financial​ ​advice​ ​will​ ​allow​ ​us​ ​to​ ​provide​ ​our​ ​clients​ ​with​ ​the​ ​latest in​ ​financial​ ​technology​ ​and​ ​complements​ ​our​ ​existing​ ​broking​ ​business,” said  Sangeeta​ ​Venkatesan,​ ​CEO of ​ ​APP​ ​Securities. “We​ ​are delighted​ ​to​ ​provide​ ​a​ ​solution​ ​that​ ​can​ ​be​ ​tailored​ ​to​ ​each​ ​of​ ​our​ ​client’s​ ​needs, enabling​ ​our​ ​brokers​ ​to​ ​maintain​ ​and​ ​grow​ ​the​ ​strong​ ​relationships​ ​they​ ​have​ ​with clients.”

It’s just the latest move of many wealth management firm’s offering a hybrid robo-advice model as digital automation becomes increasingly popular.

Adam​ ​Joseph,​ ​chief operating officer at  ​APP​ ​Securities says the partnership allows clients to take care of every aspect of their lives on their phones.

“​The​ ​Ignition​ ​Wealth​ ​solution​ ​allows​ ​us​ ​to​ ​provide​ ​our​ ​clients​ ​with world​ ​class​ ​digital​ ​financial​ ​advice,​ ​from​ ​the​ ​palm​ ​of​ ​their​ ​hands,” he said.

Ignition Wealth, which is based in Australia, recently launched an office in Dublin as it plans to expand its B2B services into Europe.

This article first appeared on

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