Episode 16 looks at Bud, a marketplace of fintech products that can be white-labelled by banks. Initially it was a “D2C” – Direct to Consumer – product, but now it’s focused almost entirely on ameliorating bank offerings. For this reason, there will be no “Millie” section in this episode, because of the way white-labelling works. The banks which choose to skin the Bud product can do so in the absence of any Bud branding, so that it simply looks like a shiny new feature rolled out by the skinning bank. Bud allows big banks to integrate fintech services into their offerings very swiftly, satisfying the needs of their evolving customer bases.