All aboard the fintech Brexit bus

By Daniel Lanyon on Monday 25 September 2017

Digital Banking

Banking start-up app Monese has some new wheels to help its marketing campaign.

Notorious for its controversial £350m tagline, the Vote Leave campaign bus has a new lease of life promoting fintech firm Monese.

Banking start-up app Monese has some new wheels to help its marketing efforts, although eagle-eyed readers may have spotted that they are new to Monese rather than completely brand-spanking new to the roads. 

Describing its business as  ‘borderless banking’, Monese is taking the bus off to the Continent for a (late) summer holiday with a marketing campaign that allows Europeans to send £350m to its UK accounts from those in the eurozone without any fees. 

While the Brexit talks are currently still on hold following the Prime Minister's Friday speech in Florence, Monese is in full promotional flow looking to capitalise on the press attention to plot its European expansion. And it is doing rather a good job!

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