Debenhams invests in beauty provider, giving investors exit opportunity

By Moriah Costa on Monday 25 September 2017

Savings and Investment

The investment in blow LTD means early Seedrs investors can sell their shares in the beauty company.


The investment in blow LTD means early Seedrs investors can sell their shares in the beauty company.

Retail company Debenhams has invested in on demand beauty service blow LTD, giving early Seedrs investors an exit opportunity.

The investment means Debenham will hold a minority stake in the company and serve on the board.

Blow had previously raised £1.3m from over 300 investors on crowdfunding site Seedrs in June 2016 and February 2017. Former investors have the opportunity to sell their shares for up to three times their purchase share price, the company said.

“Our partnership with Debenhams will turbo charge growth and awareness of blow LTD. by accessing the vibrant and loyal customer base of a UK market leader,” said Dharmash Mistry, chairman and co-founder of Blow LTD. “This move accelerates our ambition to bring expert beauty services to customers in key regional cities across the UK, either in their homes or in Debenhams stores. We are excited to join forces with Debenhams to reinvent the fragmented, multi-billion pound beauty services market.”

Founded in 2013, blow is a marketplace that matches consumers with beauty professionals. The company has also secured investment from Unilever Ventures and has partnerships with L’Oréal.

The partnership will give the department store a new distribution channel in homes as well as in stores. Blow LTD beauty bars will launch this fall in three Debenham stores.

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