Online lending marketplace LendingTree has teamed up with Roostify, integrating the start up’s online mortgage platform to make it easier for consumers to locate and apply with the right lender.
Lenders using LendingTree’s platform can use the new integration to make the consumer mortgage application experience totally digital, from searching and applying to closing the deal.
“There is a digital gap in the mortgage industry: consumers mostly research and shop for loans online, but once they choose a loan the actual origination process is often still offline,” explained Nikul Patel, Chief Strategy Officer, LendingTree.
“Our integration with Roostify brings the industry one step closer to the all-digital vision for a seamless consumer journey.”
The partnership will go live in Q1 of this year, activating the digital connection for all lenders on LendingTree that have signed up to power their application process through Roostify.
Online mortgage brokering has also been making advances over on our side of the pond, with UK broker Trussle also releasing its mortgage monitoring service to the public today.
“Roostify is dedicated to improving the lending experience for both consumers and lenders,” added Rajesh Bhat, CEO, Roostify.
“Partnering with LendingTree, whose mission is to help consumers find the best home loan, helps us achieve both those goals, increasing efficiency and lead quality for lenders while offering consumers a faster, stress-free path to apply for and close a competitively priced home loan.”