Online retailer Overstock launches robo advisory service

By Emily Nicolle on 1st February 2018


The US retail giant is expanding into digital investment.

Online retailer Overstock launches robo advisory service has announced the launch of its digitally-driven investment platform, powered by tZero Advisors, within its FinanceHub.

Investors on Overstock’s new platform can select from a group of Adaptive Dynamic portfolios that have been matched to their investment profile, or create their own blend of portfolios alongside the $9.95 monthly fee.

“This service introduces robo-advising investment management services to our millions of customers and continues Overstock’s commitment to bridging Wall Street and e-commerce,” said Patrick M. Byrne, Overstock’s founder and CEO.

“Overstock currently delivers world-class service and award-winning customer experiences to as many as 40 million unique visitors per month. They trust us with their home and, more recently, auto purchases,” continued Byrne.

“We are excited about this new program that offers our customers the opportunity to bring artificial intelligence to their financial planning.”

tZero Advisors is backed by innovative fintech firm FusionIQ, which provides intelligent investment solutions for digital wealth management.

This article first appeared on Digital Wealth News.


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