Fintech firm lands investment from AmEx

By Ryan Weeks on Tuesday 20 February 2018

Digital BankingAlternative Lending

Even Financial raises money from American Express Ventures, Plug & Play and Arab Angels.

Even Financial raises money from American Express Ventures, Plug & Play and Arab Angels.

A New York-based consumer finance firm has raised $3m in a strategic investment round. Even Financial has secured the capital from American Express Ventures, the strategic investment arm of American Express, as well as from Plug & Play and Arab Angels.

The money will be used to expand the team and to further develop Even’s proprietary technology. That technology matches qualified consumers with a broad range of financial services providers using what is billed as an “industry leading API”, which provides the platform's partners with real-time pre-approvals and quotes across personal loans, credit cards, mortgages, insurance and savings accounts

Even is currently used by a number of leading financial institutions, as well as by over 150 websites and apps that market personal finance products to consumers. It makes detailed analytics on its users available to marketers, institutions and other partners in the hope of increasing application volumes and driving down acquisition costs.

“Even Financial helps financial services providers and fintech partners programmatically deliver products and services in real time to the right customers when and where it’s most effective,” said Harshul Sanghi, managing partner of American Express Ventures.

Even CEO Phillip Rosen said that the $3m investment will support the continued growth of the business, in addition to supporting “even more technology integrations”. 

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