Goji surpasses £50m asset milestone

Direct lending investment management firm Goji has passed £50m in assets under management and administration, which CEO Jake Wombwell-Povey believes to be a “strong sign of the IFISA’s success”.

Speaking to AltFi, Wombwell-Povey went on: “We started this in January 2017, and it’s built from there.” He confirmed that a lot of the money had come in from the end of the tax year, but added that Goji has continued to see positive numbers coming in with the new tax year, too.

Goji’s Diversified Lending bond allows investors to spread their investments across multiple peer-to-peer lending platforms, including the ability to also hold up to £20,000 of those funds in an Innovative Finance ISA.

The firm’s next move will be to focus on financial advisors,with the aim to transition Goji’s own white-label offering for investment providers from a standalone product into “a much more sophisticated investor offering”. Eventually, Wombwell-Povey hopes to move deeper into the SIPP space as 2018 goes on, signalling a push from Goji coming off the back of its recent success.

In January earlier this year, Goji closed a multi-million Series A investment round, led by Anthemis’ Venture Fund 1 and supported by AXA Strategic Ventures.