The investment platform is heading for the US crypto funds market, as it adds a new geography to its belt.
Since launching in 2007, investment platform eToro has amassed more than 10m users across 140 countries, including the UK, Australia, Switzerland and Germany. Now it has the United States in its sights, as it prepares to release its popular Crypto Copyfund and trading capabilities to American users.
New users will be given access to all 10 cryptocurrencies currently available on eToro, with more to be added throughout 2018. Those include Bitcoin, Ethereum, Litecoin, Ripple, Dash, Bitcoin Cash, Stellar, Ethereum Classic, NEO and EOS.
“Consumers all over the world should have access to the tools they need to participate in cryptocurrency markets, regardless of their expertise,” said Yoni Assia, CEO and co-founder of eToro (pictured). “We’re excited to make our platform available to U.S. users, who have shown a strong enthusiasm for participating in these growing markets.”
Ahead of the platform’s launch, users will be able to experiment with mock cryptocurrency investments via a virtual portfolio. Once live, users will be offered three main ways to experience eToro’s cryptocurrency offering: by manually investing in a coin, by automatically copying the trades of other US-based traders on the platform, or by investing in a Crypto Copyfund which provides a diversified portfolio of major crypto assets.
Guy Hirsch, USA managing director at eToro, added: “We are quickly moving toward a tokenized world, and digital investment platforms need to provide access to the assets investors want, allow the sharing of knowledge, and make transactions easy. eToro is committed to helping our users become better educated about both the risks and rewards that cryptocurrencies present, thereby enabling them trade and invest responsibly and successfully.”