Direct lending platform Goji hits £100m in assets

By Daniel Lanyon on Wednesday 10 October 2018

Editor's PickAlternative Lending

The firm has also revealed a new partnership with SimplyBiz.

Goji has reached over £100 million in assets under management on its platform, the firm has said.

Founded in 2015, Goji works with financial intermediaries by opening up access to direct lending strategies and allowing investors a single access point to a diversified pool of loans. Goji’s lending partners cover SME loans, real estate lending and leasing. 

It landed a Series A investment round in January, led by Anthemis’ Venture Fund 1 (AVF1) and also included AXA Strategic Ventures (ASV),  before passing £50m of assets in April.

This latest milestone coincides with Goji becoming a partner of adviser-support network SimplyBiz.

Jake Wombwell-Povey, CEO of Goji says the firm has doubled the assets on the platform in a little over six months.

Goji was the first firm to offer investors diversification across a number of platforms through a single Innovative Finance ISA and now we have over 8,000 customer accounts. This, along with passing the due diligence process of SimplyBiz, allows us to bring our differentiated offering to thousands of new advisers in the UK and is a validation of our efforts to make Direct Lending more accessible.”

Sign up for our newsletters


Your daily 7am download of all things alternative finance and fintech.

Fintech and alternative finance headlines with an exclusive Editor's Note each week. Delivered Monday at midday.