Credit Karma expands to the UK

By Daniel Lanyon on Wednesday 7 November 2018

Digital Banking

The financial well-being app, which give users greater visibility on their ‘financial health’ has bought Noddle, a UK-based app offering a similar service.

Credit Karma has paved the way for a UK launch following its acquisition of credit report service Noddle.

The firm, founded 10 years ago, has 85 million members in North America, the firm says.

It currently provides users with identity monitoring, DIY tax filing and other financial health stats for free.

“For us, progress means making small steps toward big goals. We’ve been successful in helping our more than 85 million members in North America take these strides to improve their finances. However, to truly deliver on our mission, we realized we needed to expand further internationally,” said Nichole Mustard, co-founder of Credit Karma, in a blog post.

The acquisition of Noddle will see its 35 employees establish the base for Credit Karma’s UK reach but the firm has plans to double its head count in the UK. Noddle already has more than 4 million members.

“Our partnerships with banks, lenders and data providers will enable us to accelerate the value we can deliver to our new members in the U.K,:” she added.

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