The crowdfunding site said the new service lets investors customise the types of companies they want to back.
Crowdfunding site Seedrs has launched an investment bot service, allowing investors to automatically build their own portfolio of start-up firms.
Its new AutoInvest facility, launched today, lets lenders customise the types of companies they want to back, and shape their investment criteria. This includes such features as the amount of cash an investor would like to put in a particular fundraise, or what percentage towards its total a campaign must hit before before a backer kicks in their own funds.
The service will run across the 17 industry sectors the site operates across, such as food and beverage, finance and payments, healthcare and energy.
A pilot was launched last July, and since then over 4,000 investments have been made across 80 different firms before going live.
Seedrs said this new facility will sit alongside existing services that allow investors to back firms individually, through its secondary market, or through its passive investment product, EIS100 Fund, launched in January.
Seedrs chief executive Jeff Kelisky said: “Seedrs now services all types of investors, whether they want to ponder over the campaigns individually, trade shares on the secondary market, make just one investment decision through our EIS100 Fund or select their own investment criteria on our latest AutoInvest product release to efficiently build an entirely personalised portfolio."
Seedrs has funded over 750 deals, putting £530m of cash into start-ups since it was launched in 2012. These investments include new businesses such as Mr Lee’s Noodles, a healthier alternative to Pot Noodles and TransferGo, an international money transfer platform with over 700,000 registered customers.