Yolt has poached the marketing boss from digital wealth manager Nutmeg to run the money management app’s global communications and strategic planning.
Cristel Lee Leed (pictured) joins Yolt in the newly-created role of chief marketing officer, overseeing the unit’s international business-to-consumer and business-to-business marketing teams.
She joins as Yolt’s chief customer officer Pauline Van Brakel takes up a new post, chief product officer, based in Amsterdam.
Yolt was set up by Dutch bank ING three years ago.
The money app business said Leed has 15 years of international marketing experience at such companies as giffgaff, Virgin and Centrica Telecoms in Australia, the UK and other European regions.
Leed leaves Europe’s largest digital wealth manager Nutmeg, where she was interim marketing officer last year, overseeing communications as the eight-year-old business grew to 65,000 customers holding more than £1.5bn of assets under management.
Yolt chief executive Frank Jan Risseeuw welcomed the moves by Leed and Van Brakel, adding that he was “very excited to work with such a talented team”.
In January, Yolt completed the rollout of its services in Italy and France, as it bids to become a pan-European platform.
The business is a free app that allows some 500,000 registered users in Britain, Italy and France to view their bank accounts in one place, helping customers to manage savings and investments and cut costs.