“We are now ready to take the company a step further," says CEO and co-founder Edoardo Moreni.
As a wave of European fintechs flood across the US, money management app Emma today became the latest to launch in North America.
Emma is an account aggregator, similar to Yolt, which then analyses your spending to help you budget, track spending and save money.
"Emma was built to empower millions of individuals to live a better and more fulfilling financial life. The UK was the best place to start and iterate in order to build the first finance app in the world.”
Moreni says Emma’s goal is to become an alternative to your banking app, and points to the app’s 100,000+ downloads as evidence as to its success.
At a time when account aggregation is becoming table stakes in digital and traditional banking, the question for the likes of Emma and Yolt is whether there’s enough space for pure aggregator apps.