Alexa Chung partners with Klarna challenger Laybuy

By Daniel Lanyon on 11th July 2019

Fintech

New Zealand’s largest digital buy now, pay later app launched in March with its first partnership with Footasylum.

Alexa Chung partners with Klarna challenger Laybuy
Image source: Laybuy

Payments platform Laybuy has struck a new retail partnership with fashion brand of Alex Chung  - called ALEXACHUNG - allowing customers to spread the cost of purchases over six equal weekly payments.

Laybuy is New Zealand’s largest buy now, pay later service and launched in the UK in March to take on the likes of Klarna. Retailers receive full payment up-front while Laybuy takes all of the credit risk.

Edwin Bodson, Managing Director, ALEXACHUNG, said: "ALEXACHUNG is excited to partner with Laybuy and offer our customers a new way to acquire and invest in pieces from our collections. The flexibility offered by Laybuy is key for our audience and will only help to broaden our customer base."

Gary Rohloff, Co-founder and Managing Director of Laybuy. “Brands recognise that customers want more options and better ways to pay, and that it needs to be done responsibly. That’s precisely what Laybuy has been designed to do, and we’re seeing a huge amount of interest from retailers in the UK wanting to take advantage of this.”

Laybuy says it is particularly popular among millennial consumers, who increasingly want more flexible ways of paying, responsibly, without having to resort to credit cards and expensive interest rates.  It uses credit checks powered by Experian to set credit limits.

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