Strange bedfellows: N26 strikes a deal to offer cut-price rides on Lime e-bikes

By Oliver Smith on 1st August 2019

Challenger Banks

Unlimited half-price rides, not too shabby.

Strange bedfellows: N26 strikes a deal to offer cut-price rides on Lime e-bikes
Image source: Lime/N26.

Flush with an additional $170m from its Series D funding round, digital bank N26 has struck up an unusual relationship with Lime, the e-bikes and electric scooter company.

N26 says its UK cardholders can now benefit from a 50% discount on Lime e-bike rides in London and Milton Keynes until December.

All part of both companies missions to “redefine urban life”.

“We believe that personal banking should be flexible, transparent and on your terms. And the same should be true for urban transport,” said Daniel Calvert, head of partnerships at N26.

All you need to do in order to benefit from the discount is use an N26 card to pay for your Lime rides.

Of course, as well as helping existing customers, the other goal is to attract new ones, as the company outlines in its press release: “those without an N26 account who would like to avoid sticky summer tube rides or rush-hour transport can open an account for free in order to access the benefits.”

While N26 is expanding in the US and has enjoyed exponential growth across Europe, in the UK it was the last to launch, leading it to play catch-up to Monzo and Starling’s far larger customer bases.

Following an extensive billboard and public transport marketing campaign in London, N26 is doubling down on the capital with this five-month promotion aimed at commuters.

Will it be enough to move the needle?

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Companies in this Article:

Monzo
N26
Starling Bank

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