By Oliver Smith on Thursday 26 September 2019
A perk for members of Tide’s soon-to-launch Premium subscription.
Tide is moving into business lending in a big way, with the launch of a fee-free £1,000 credit line for members of an upcoming Premium subscription offering.
Tide Premium members will be pre-approved for the credit, and be able to add it to their current accounts with a single tap.
“Our long-term strategy combines proprietary products with partnerships with third-party lenders. Tide’s platform structure means we are able to make rich data available to partner lenders to orchestrate a smooth process for our members to access credit.”
“The exception to partnering with lenders is in providing transactional credit, where frequent real time decision making cannot optimally be done with a partner, hence the pioneering product created via Tide Capital,” said Prill.
By bundling the credit offering with its Premium subscription service, Tide isn’t charging any specific fee on the capital itself, and similarly by pre-approving Premium customers Tide has removed any application process.
UPDATE 26-09-2019 - Amended to clarify that Tide's £1,000 credit line is part of an upcoming Premium subscription, not Tide's existing £9.99/month Plus plan.