Starling launches TV ad campaign after reaching 900,000 customers

By Oliver Smith on 14th October 2019

Challenger Banks

Starling becomes the latest digital bank to press ‘play’ on TV advertising.

Starling launches TV ad campaign after reaching 900,000 customers
Image source: Starling Bank TV Ad.

Today Starling Bank will premiere its first TV ad on ITV and Channel 4 during England’s UEFA Euro 2020 qualifier against Bulgaria, and Jamie’s Meat Free Meals.

The ad makes Starling the latest digital challenger bank, alongside Monzo and Tide, to move its advertising to television.

“Our aim is to make Starling a household name, pursuing our mission to free the UK from cumbersome and outdated banking,” said Starling Bank’s Chief Growth Officer Rachael Pollard.

Starling also revealed it’s reached 900,000 customers, putting the digital bank within spitting distance of the 1m customer milestone.

“We're proud to be taking the Starling brand nationwide with a launch campaign that leverages the full marketing mix, including TV for the first time,” added Pollard.

Along with TV Starling’s new ad campaign, called ‘Feel Good About Money’ and designed by creative agency Ekstasy, also includes billboards, radio and online advertising.

The 30-second TV ad focuses on a murmuration of starlings and includes Avicii’s version of Feeling Good as its soundtrack

“We had a few initial ideas, but the one that really stood out is why Starling Bank is named after the starling bird and how the bird comes together to form these spectacular murmurations,” said Ekstasy Founder and Senior Producer Mike Saraswat.

“It wasn’t hard to develop a strong concept for a bank such as Starling, who are committed to innovation, disruption and putting its customers first.”

Read more: Tide joins Monzo by launching its own national TV ad campaign

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